The term Shibui, in this word is hidden the secret of what for the Japanese is the supreme ideal beauty. Beauty nuanced that nothing can corrupt or undermine because it changes every moment in constant transformation.

The charm of a thing shibui lies in his being a withholding force, a hidden beauty, veiled not blatant but to discover, to glimpse little by little, to be appreciated in all its aspects, on which linger for a long time even if just a moment to intuit. On one hand the fact that this beauty that you do not announce, sudden and unexpected is not evident immediately and to anyone, refers to the ideas of confidentiality, elegance and composure. 

On the other her being so widespread and upon discovery, simple and unpretentious odd, broken, imperfect, makes sure that everyone can identify with it. Elsewhere, his being alive and not property helps us to appreciate the passage of time, the mechanism of the world, the truth of nature.


Objects appear to be simple overall but they include subtle details, such as textures, that balance simplicity with complexity.

This balance of simplicity and complexity ensures that one does not tire of an object but constantly finds new meanings and enriched beauty that cause its aesthetic value to grow over the years. Houdini walks a fine line between contrasting aesthetic concepts such as elegant and rough or spontaneous and restrained, never an isolated or whitened beauty, life is the quintessential quality of Houdini


Houdini Kitchen Laboratory is an on goingproject born with the aim to satisfy today demand of good food and drinks in an hospitable environment, in a market where in many cases quality is constantly diminishing, where hospitality has lost is original meaning and as been replaced by lack of competence, and commitment to an art form as been used by media to create another financial source.


Create a company that offers job opportunities, possibility of expression of each individual talents and ability, where the objective is the common well being, physical, emotional, intellectual and economical moreover to see a future for their lives and the life's of their families.


To provide a service define by quality and simplicity where comfort is the flavor of life. Where food and wine are not standardized but define by their quality and execution.

Service carries the principle of hospitality where cordiality and kindness are treasure as much as knowledge and passion in the art of making someone feel at home